Re: Ad copy

From: David Dunham (ddunham@radiomail.net)
Date: Thu 03 Feb 1994 - 00:33:01 EET


>RuneQuest: Adventures in Glorantha
>A game of epic roleplaying

The game of mythic roleplaying [this is the High Concept, what RQ delivers
that no one else does]

>Forget realms best forgotten, run from the shadows, leave
>the masquerade behind...Glorantha's back.

Sounds negative. And your new buyers won't know where Glorantha went
(whatever Glorantha is).

>provides you with the detailed mechanics

Don't use the gamespeak term "mechanics"

>For the advanced player, Adventures in Glorantha provides

Is this for beginners or advanced players? You're mixing your message. (And
if you must leave something like this in, use a term other than "advanced;"
perhaps "mature" or "experienced?")

>innovative rules and comprehensive background material,
>and the best developed game world in existence, Glorantha,
>a world in which creation has not stopped. It allows you
>enter a world unlike any other, where you can learn the
>inner mysteries of the gods and venture on unexplored paths
>of mythic reality.

[Later] you've got too much detail about Glorantha. Why not just say
something about "a magic land where even farmers cast spells" and "where
your adventurer can walk into the myths that made the land." Remember, the
high concept is MYTH, not Epic (RQ is epic only in the time needed to play
a combat; Pendragon is better for epics because it better portrays epic
scope).

>First there came the renaissance, now is the time for the reformation.

What audience is this targeted at?

I like Loren's version better (except the last 3 paragraphs should probably
go away). It emphasizes people and story, rather that setting. Is he really
a marketing student or what?


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