From: kenrolston@aol.com
Date: Thu 03 Feb 1994 - 15:44:26 EET
Way too wordy. Writing ad copy is the art of the slogan. And designing an ad
is the art of graphic presentation.
I presume the ad is primarily targeted at folks who haven't owned or played
By the way, I hate writing ad copy, and am not particularly good at it. The
RuneQuest. (If that ISN'T true, if the ad is targeted at current or lapsed RQ
gamers, then ignore my objections -- the copy is fine.) References to
forgotten realms, shadowrun, and masquerade are pointless. Public
acknowledgment of the ancient traditions of RuneQuest are irrelevant to the
reader unfamiliar with RQ, and renaissance and reformation have negative
implications. All the reader wants to sense is that this is something new he
ought to check out. The first few lines you have are the best at this;
phrases like God Learners, bones of gods, Lunar Empire, Hero Wars give an
immediately sense of the unique and original. Other flavorful fragments that
communicate originality and alien setting are names and titles, like
Provincial Governor Sor-Eel, the Sun Dome Templars, Mistress Race Trolls, and
Talor the Laughing Warrior.
Title and Headline should jump out and grab, and the rest of the text should
just stay out of the way of the graphic... something like:
RUNEQUEST
Yeah. Yuk. But that's what it should look like.
A UNIQUE SYSTEM FOR A UNIQUE WORLD OF MYTH AND MAGIC
Ken
0,,
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