Re: Ad copy

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From: boris (mabeyke@batman.b11.ingr.com)
Date: Thu 03 Feb 1994 - 18:58:05 EET

> kenrolston@aol.com:
>
> >By the way, I hate writing ad copy, and am not particularly good at it. The
> >Title and Headline should jump out and grab, and the rest of the text should
> >just stay out of the way of the graphic... something like:
>
> > RUNEQUEST
> > A UNIQUE SYSTEM FOR A UNIQUE WORLD OF MYTH AND MAGIC
>
> >Yeah. Yuk. But that's what it should look like.
>
> More like:-)
>
> |> /\
> |\ u n e \Q u e s t
>
>
> A Unique System For A Unique World Of Myth And Magic
>
> >Ken
>
  And for the graphic ... say have Larry Elmore (or someone with a similar
  style) do a scene of a Bison Tribe Uroxi fighting a really horrible
  looking broo, small and in the foreground. In the background, airbrushed
  in all misty, have Storm Bull himself, bleeding on the ground with the
  Devil standing over, with this *big* chunck of rock about to descend.

  That should get some attention. 

----
  Boris

0,,
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