Yet another stab at ad copy

From: Bryan J. Maloney (jacobus@sonata.cc.purdue.edu)
Date: Thu 03 Feb 1994 - 20:23:53 EET


Okay, now I'm going to re-revise the re-revision of the revision, just to be
a pain. I severely cut the wordage--the rule I learned for grant pre-
proposals (which are just special purpose advertisements) is that every
unnecessary word drops your chance of acceptance by 5%. (Maybe a little
steep, but I like the premise.) I also "stupified" the language, dropping
gerunds and long words in favor of short synonyms or simpler verb forms and
tried to make the language less intellectual and more visceral. Yes, there
are a few places where the strict denotative meaning is a little obcure, but
the impact is what is emphasized. (Example: I really rewrote the first
sentence, what do I mean by "primal?"--let the psychoanalysts discuss that,
I just wanna sell games.)

More justifications to forestall critiques: I rearranged the order of a lot
of stuff. The hype should all go first, the history afterwards. The
reason: Those impressed by history and pedigree will wade through hype to
see "what's really under the hood"; those impressed by hype have no patience
for "dull stuff". Basically, I'm following the established principles of
rhetoric--grab their attention with the short stuff and then squeeze for all
it's worth. This means that you have to keep it short, keep it simple, keep
it attention-getting. Remember, so long as it is honest, what it "means" is
not necessarily as important as how it feels.

Here goes:

                   _______________________________________

Glorantha, one of the most complete and primal worlds of roleplaying, a
labor of love by the same people who wrote Call of Cthulhu, Elric!,
Pendragon, and DOOM!, has been updated and expanded for the roleplayer of
today.

                     RuneQuest: Adventures in Glorantha
                       The Game of Mythic Roleplaying

- Walk through a land of myth, armed and armored with the bones
     of the gods.
- Uncover arcane, ancient magics
- Probe forbidden secrets
- Bring Lunar civilization to the savage Orlanthi hill tribes
- Save your people from the decadent, chaos-embracing Lunar Empire.

In the heart of Glorantha, in a land called Dragon Pass, dragons and giants
so huge they are mistaken for mountains slumber away the centuries, awaiting
a hero to wake them. Foul Broos and hungry Trolls prowl the hills, hunting
farmers in their very homes. And in Boldhome, rebels plan daring strikes
against the encroaching Empire.

RuneQuest: Adventures in Glorantha is the perfect introduction to
roleplaying in Glorantha. This game of mythic storytelling provides
everything you need to begin your sagas in this magical world of wonders.

Glorantha was discovered in 1965 by Greg Stafford. In 1978, the 1st edition
of RuneQuest set the standard for other roleplaying games. RuneQuest
brought roleplayers out of the dungeon and into the world of Glorantha,
brimming with adventure, romance, tragedy, and slapstick comedy. The 2nd
and 3rd editions of RuneQuest raised the stakes for organization and graphic
presentation in roleplaying games. This 4th edition of RuneQuest continues
the evolution of the game system.

- It is now even easier to use Glorantha as a roleplaying setting.
- This new edition remains consistent with the previous rules.

If you have already been introduced to Glorantha, this edition of RuneQuest
will bring you to a new level of understanding.

If you have never seen Glorantha, within these pages you will discover a
rich, satisfying setting with terrifying monsters, cruel enemies, generous
friends, and the greatest scenery in the universe.

                   _______________________________________

This game will also cure warts, remove unsightly blemishes, drive out fleas
and cockroaches and increase anyone's sex appeal to truly aphroditic
proportions.


0,,


This archive was generated by hypermail 2.1.7 : Sat 05 Jul 2003 - 20:34:07 EEST